Inside American Jewelry and Loan

Take A Look Inside!

Have you ever wondered what it’s like to work in a world-famous pawn shop?

Let’s get to know American Jewelry and Loan.

The Showroom

Shopping at every American Jewelry and Loan location is eclectic. Of course, the flagship Detroit location is the largest American Jewelry and Loan store, but customers can expect a similar shopping experience (just on a smaller scale) at the Hazel Park, Pontiac, Southgate, and Lincoln Park stores.

Customers can expect a wide selection of the following products at all locations:

  • Jewelry and Luxury Handbags, and Timepieces
  • Power and Hand Tools
  • Electronics
  • Musical Instruments

Seek the Unique

But there’s so much more to discover when you walk through the door. New (and used) stock gets added to the sales floor daily. So, if you’re someone who loves amazing deals + unique finds. You’ll love American Jewelry and Loan. Check out what I found just today!


Everything for Less

Your first stop (or call) should always be American Jewelry and Loan when you’re looking to make a purchase, especially for jewelry, luxury handbags, and tools. We have a wide range of new and used stock that is always priced well below retail. You’ll find all the top brands here for less. So, when you’re seeking designer brands like Louis Vuitton, Gucci, Cartier, start here.  More than posh brands, we also carry hard-working ones too! Milwaukee, Bosch, DeWalt. The guys are all here!

But what about jewelry- gold, silver, diamonds, and gemstones. With our on-site jeweler, you can design a brand-new custom piece at a fraction of the cost of traditional jewelry stores. So, if you’re thinking about getting engaged, shop our large selection of rings, or design your own. Here, we specialize in “wow” for every budget!

Top Pawn in Town

American Jewelry and Loan is a premier pawnshop that ensures all policies are followed and works hard to provide each customer with the very best customer service. Even after all the success of their reality show, Hardcore Pawn, Les Gold is still the committed, strong leader that he was at the opening of his first store in 1978. You can find him, along with his son, Seth leading the team and stores every day.

Step up to any window and get cash for any item of value, in minutes.

No credit check means no impact on your credit score.

At 3% per month and $3 per month storage fee- that beats racking up credit card interest any day!

Les & Seth Gold. The Ultimate Father-Son Partnership.

So, you’re looking for the inside scoop, right? Here’s the dish. The tea. Here it is.

It’s a perfect business relationship.

Les, the street-smart seasoned risk-taker marries perfectly with the University of Michigan graduate that’s grown up in the pawnshop. Les, the ever promoter, is comfortable in the spotlight. Whether it be filming remote segments for the local news or short videos for social media, he’s polished and approachable. His experiences and colorful history, undoubtedly provide the foundation for his compassion and drive to support his customers and employees.

And, while Les is often in the spotlight, it’s Seth who works tirelessly to ensure American Jewelry and Loan is strategically positioned for success for years to come. Analyzing data, forecasting, providing critical feedback, and leadership on investments, loans, and marketing. It’s a perfect pairing that is unique to American Jewelry and Loan. And, while pawnbroking has been around for over 3,000 years, it’s this powerhouse team that will ensure pawnbroking not only continues but thrives, all with the goal of caring for their customers and communities.

What’s in the Back

Intrigued? We thought so!

You could bowl a perfect game inside.

The flagship store in Detroit is a converted bowling alley. Fun fact: some of the lanes still work!

It’s Big.

Big is an understatement. The warehouse carefully labels and stores pawned items. Take a walk in the back and you’ll see cars, construction equipment, TVs, tools, furs, and more. If it has value, it can be pawned, and it’s securely stored.

Experience American Jewelry and Loan first-hand!

Shop and pawn Monday through Saturday, 9:30am – 6pm.

Locations: Detroit, Hazel Park, Pontiac, Southgate, and Lincoln Park.