Want to be updated with our latest offers?

Introducing Ashley from Hardcore Pawn's New Online Radio Show
Sign up for Updates

Introducing Ashley from Hardcore Pawn's New Online Radio Show

Join Ashley as she discusses the latest trends, fashion, and the hottest topics from the most powerful woman in pawn. Sign up to be notified when the first show airs!
Thermo Scientific Niton DXL Analyzers
Read More +

Thermo Scientific Niton DXL Analyzers

Thermo Fisher Scientific recently announced that its Thermo Scientific Niton portable precious metal analyzers have received the endorsement of prominent television personality Seth Gold, who, with his family, manages the internationally-known store American Jewelry and Loan. Seth was recently named the 2013 National Pawnbroker’s Association, “Pawnbroker of the Year.
New York Times Bestseller
Read more +

New York Times Bestseller

Les Gold’s New York Time Bestselling book For What it’s Worth: Business Wisdom from a Pawnbroker is now on shelves! Readers will learn secrets to his success in this autobiographical business book. The only place to order your autographed copy is here at our website!

Latest News

  • Seth Gold to Appear at Choice Pawn’s new Tupelo Location

    Seth Gold, star of ‘Hardcore Pawn’ will visit Choice Pawn’s Tupelo, Mississippi location on Fri...
  • New York Daily News: Jack Kevorkian’s Deathmobile Sells at ‘Hardcore Pawn’ Store in Detroit

    Read the full story here: The Deathmobile lives on. The famed 1968 Volkswagen Minibus used by c...
  • Seth Gold Tells All: Drop the Acid

    My family and I own a jewelry store in Detroit and run a ton of transactions. Many of our custo...

Latest Ebay Auctions

Now on SALE

Now on SALE

You know that American Jewelry and Loan is the BEST place to find HARDCORE discounts on jewelry, sports memorabilia, antiques, collectibles, and other one-of-a-kind gifts! Now, check our SALE page for drastically-reduced merchandise!