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You've watched the hardcore deals on TV, now shop with the crew at our online store! Check out some of American Jewelry & Loan's merchandise, including jewelry, watches, and items seen on the show!

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The patriarch of the Gold family is a New York Times Bestselling Author and Speaker who shares business wisdom from a pawnbroker all over the world. Choose one of these options to learn more about Les or to see his favorite picks in our shop!

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Named 'Pawnbroker of the Year' by his Peers, Seth is known for bringing a new and edgy approach to pawnbroking. Choose one of these options to learn more about Seth or to find out what he likes most at AJL!

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    [From] “We had a lot of fun creating the #SmashSMA video that you see below,...
  • Improve your negotiation skills and get the best deal on big purchases

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GoldTone Podcast
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GoldTone Podcast

#GoldTone Podcast - Listen Now at!

From business to sports to family, Gold Tone is a podcast that shares perspectives on a variety of topics from one of the world’s most highly recognized pawnbrokers, Seth Gold alongside Detroit native, Dan Leach. As the 2013 Pawnbroker of the Year and one of the stars of truTV’s top show Hardcore Pawn, Seth knows the ins-and-outs of the business world while Dan has hosted nationally syndicated shows on Sports Byline USA and SiriusXM.

Bringing Seth and Dan together with new guests every week, listeners can always expect lively, informative, and interactive conversations to keep them on their feet. Visit for more information or tune in on the podcast platform.