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You've watched the hardcore deals on TV, now shop with the crew at our online store! Check out some of American Jewelry & Loan's merchandise, including jewelry, watches, and items seen on the show!

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The patriarch of the Gold family is a New York Times Bestselling Author and Speaker who shares business wisdom from a pawnbroker all over the world. Choose one of these options to learn more about Les or to see his favorite picks in our shop!

Meet Les Shop with Les


Ashley is a fourth generation pawnbroker, blogger, and jewelry expert. We can always expect something new from this #PawnChick! Choose one of these options to learn more about Ashley or to see her favorite items in our shop!

Meet Ashley Shop with Ashley


Named 'Pawnbroker of the Year' by his Peers, Seth is known for bringing a new and edgy approach to pawnbroking. Choose one of these options to learn more about Seth or to find out what he likes most at AJL!

Meet Seth Shop with Seth

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Latest News

  • Ashley Gold to Appear at Michigan International Women’s Show

    Reality show stars, food, fashion and fun for moms, sisters, daughters and girlfriends at the t...
  • ‪La Famiglia Gold In Italia‬

    Les and Seth had an AMAZING time in Italy, thanks to the gracious hosts at DMAX! We’ll be...
  • Inc. Magazine: 4 Success Secrets From Hardcore Pawn V

    Full article at Inc. Magazine The reality television show Hardcore Pawn has been a smash hit si...

Latest Ebay Auctions

Now on SALE

Now on SALE

You know that American Jewelry and Loan is the BEST place to find HARDCORE discounts on jewelry, sports memorabilia, antiques, collectibles, and other one-of-a-kind gifts! Now, check our SALE page for drastically-reduced merchandise!