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You've watched the hardcore deals on TV, now shop with the crew at our online store! Check out some of American Jewelry & Loan's merchandise, including jewelry, watches, and items seen on the show!

Shop Now Check Out Our eBay Store!


The patriarch of the Gold family is a New York Times Bestselling Author and Speaker who shares business wisdom from a pawnbroker all over the world. Choose one of these options to learn more about Les or to see his favorite picks in our shop!

Meet Les Shop with Les


Named 'Pawnbroker of the Year' by his Peers, Seth is known for bringing a new and edgy approach to pawnbroking. Choose one of these options to learn more about Seth or to find out what he likes most at AJL!

Meet Seth Shop with Seth

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Latest News

  • Wednesday, July 8th: Gold Tone Podcast with Seth Gold Launches on

    From business to sports to family, Gold Tone is a podcast that shares perspectives on a variety...
  • The Family Values Behind the Business of Hardcore Pawn

    Les Gold never imagined that life would change so drastically at 59 years old. He’s the a...
  • HOUR Magazine: Best of Detroit

    American Jewelry and Loan is proud to announce that they have made the list of ‘Best of D...

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On Sale

On Sale

Looking for a hardcore deal? Check out our On Sale section, including some items you see on the show!