A logo design brief is a document that contains the information a designer needs to create the perfect logo for your new business. Before they start designing a logo we need a Clear explanation of your vision for it.
Quite often entrepreneurs make mistakes that result in logos that are impersonal. They either completely ignore the brief or write ridiculously long documents that leave the designer with more questions than answers.
Why is a written logo design brief the best?
That's a good question. But no matter how many conversations you have with the designer, there should still be a written brief.
As someone in business, you know that some things are better in writing for future references. Think about it: during your meeting with the designer, you both came up with a lot of ideas. If you don't write them down, some of them may not be so Clear in a week or two.
So, here are reasons to write a brief description of your logo design:
- It gives the designer something to refer to, The designer can work on a bunch of other things, so as a thesis writing company they manipulate a lot of information. If they don't have a briefing at their disposal, chances are they'll have to rely on their recollection of what you said during the meeting.
- This is your tool for providing information about your business. You, as a business owner, for example, know a lot more about it, so you're the best person to give important details like vision, mission and business history.
- This is an explanation of your motivation for creating a logo. We're looking for a logo to grow our business." This is a typical reason business owners give logo designs to student designers. A brief is a good chance to go beyond the obvious and detail the motivation behind everything.
Okay, now we know why we should write a logo design brief. Let's walk you through each step in the writing process so you feel confident in creating your brief.
Include your company name
The graphic designer working on your logo will likely be involved in other projects. Make the name stand out visually on the brief so it's easy to distinguish.
Describe your business history, mission and vision
A logo designer needs the most important information about your business in order to come up with something that makes sense.
- That's why in this section, briefly describe
- your motives for creating the company
- how you really got started and where
- The products and/or services you provide
- What sets you apart from the rest
Basically, describe the whole picture needed to create a meaningful logo. A logo for a small family-owned coffee house, for example, will be very different from a large coffee chain. Providing all of these details increases the chances that the final versions of the logo design will make sense to you.
Describe the purpose of the project
To avoid this, be very specific about what you want from this design project. For example, if it's a logo, make a list of the features you want to associate it with.
State the reasons why you want the logo
Of course, many customers need to grow their business. So, the reason your business needs a logo may be obvious. You. As far as a designer is concerned, it's a little different.
Give examples of logos that you like
Are there any logos that you really like and would like to base your own logo on? If so, provide links to resources where the design can check them out. Also briefly describe why you like each one. One thing: The designs you like may not be used by real businesses. Options from inspiration catalogs and compilations are in order.