777 releases new commercials with Jean-Claude van Damme
777 Casino has renewed its collaboration with Jean-Claude van Damme. The actor is the face of the Belgian gambling brand in striking commercials. The commercials have caught the eye of viewers and should help the provider gain, even more, brand awareness. 777 is originally active in Belgium, but also wants to expand into other countries.
The originally Belgian provider of casino games and sports betting 777 has extended its cooperation with movie star Jean-Claude Van Damme and two brand new commercials are proof of that. Advertising is also planned to be broadcast on the pages of some online casinos in India.
Since 2019, "The Muscles from Brussels" has been the ambassador of 777 Casino. Previously, the Belgian parties successfully recorded commercials together, which, according to the provider, proved to be hugely successful. According to 777, the ads created millions of views. Now a new chapter has been added to the sponsorship deal.
"Know Your Limits"
One commercial has an Asian theme with a subtle reference to Van Damme's career as an actor. The other commercial is about responsible gaming. Only the latter spot is currently on TV in Belgium. The two new ads, in which the actor speaks in Dutch, were shot in Paris last January, according to 777, reported. The same commercials are also available in French for the French-speaking part of Belgium. It is not known whether the Dutch-language advertisements were made in preparation for the market expansion. Indeed, 777 plans to enter other markets as well.