Shopping Online for a Diamond? We’ll Beat Their Price!

We'll beat any online diamond retailer's price!

Purchasing a diamond is a big decision — by limiting your shopping experience to the internet, there is no chance to “try before you buy”. In order to see that diamond you purchase online, you have to buy it…which increases the risk of fraud or ending up with an expensive item that you are unhappy with.

Find a stone that you want to buy online?

American Jewelry and Loan will set an appointment for one of our GIA Certified gemologists to show you comparable diamonds and/or jewelry pieces that are similar to what you find at online retailers. We will match the published price on a like-for-like stone. In the rare circumstance that we are unable to find exactly what you’re looking for and you end up purchasing the stone online after a consultation with one of our jewelers, we will pay you $100 (just show us the proof of purchase of that original online stone with specifications including cut and clarity).