Reality-TV Star Goes With What He Knows

Les Gold - Consumer's Digest [via Consumer’s Digest]

Les Gold is known for his business savvy when it comes to his Detroit pawn store, American Jewelry and Loan, which is the center of the TV show “Hardcore Pawn.” The cornerstone of the pawn business is to buy low and sell high—a lesson that Gold learned the hard way.

Years ago, Gold’s father-in-law had “the inside track on the price of cattle,” so he and Gold traded in it as well as pork bellies. It didn’t go well.

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