Full article at Inc. Magazine
The reality television show Hardcore Pawn has been a smash hit since its first day. The program, which follows the Golds as they run their pawn shop American Jewelry & Loan, has been renewed by truTV for six seasons running and has made its leading family famous in the process
However, it turns out that Hardcore Pawn is only the latest in a series of successes that the Gold clan has had over the last few decades. Here’s what you can learn from them.
2. Fill in the gaps.
The Golds were successful pawnshop owners well before they became TV stars. When Les Gold first got in the game, the industry was almost exclusively city-bound. Les decided to go in a different direction by starting his first pawnshop in the suburbs. The resulting lack of competition allowed him to experience explosive growth beginning in year one.
Keep an eye out for markets none of your competitors are targeting or the needs no else is filling. If it makes sense, stake your claim, no matter what anyone says how things are supposed to be done in your industry.
Read the full article here: http://www.inc.com/michael-schein/4-success-secrets-from-hardcore-pawn.html?cid=sf01001