‘Hardcore Pawn’ Returns to TruTV With Record-Breaking Ratings

By March 28, 2013Uncategorized

See original story at Variety Magazine Online

TV Reporter @Variety_AJM

“Hardcore Pawn” continues to break ratings records at TruTV.

Reality series from Zodiak New York returned for its seventh season Tuesday night and drew 3.2 million viewers, making it Tru’s biggest season premiere ever. Moreover, “Hardcore” delivered 1.6 million adults 18-49, the largest aud of all time in that key demo for the cabler.

Season seven preem showed a 36% boost compared to the season six launch last summer.

“Hardcore Pawn” airs Tuesday at 9 p.m. on TruTV.