from Seth Gold

Dixie Educational Conference 2019

Dixie Educational Conference & Trade Show 2019

By | Business, from Seth Gold

On March 22, pawnbrokers from across the nation gathered in Orange Beach, Alabama, to enjoy a weekend of learning and networking. Les Gold and Seth Gold were honored to give the keynote speech, “Telling The Story of Your Pawn Shop,” at the event.

LEs & Seth Gold attended the Dixie Pawn Educational Conference in Orange Beach, AL

They enjoyed an animated audience who asked great questions after their speech. Most of all, they enjoyed networking with and learning from other members of the pawnbroking industry.

Seth Gold gave the keynote speech at Dixie 2019 with his father, Les Gold.

They look forward to another weekend of learning from their fellow pawnbrokers at the Dixie Conference 2020!

Looking forward to the 2020 Dixie Convention!


Are Beanie Babies Valuable? Les & Seth Gold, SheKnows Experts, discuss.

Bummer, Your Mint-Condition Beanie Babies Probably Aren’t Worth Much

By | from Les Gold, from Seth Gold, Uncategorized

SheKnows: There are items laying around your home that are worth a lot more money than you think. There are also items you’ve been holding onto for years that are worth a lot less money than you think. At American Jewelry & Loan, every day customers come in with the following items expecting to leave with fistfuls of cash. And every day, we have to turn 95 percent of them away. You probably own some of the following items, but we hope you’re holding onto them for their sentimental value, because memories are all they’ll ever make you rich in.

Read the full story at

Brandon Steiner: King of Sports Memorabillia

Brandon Steiner: Having What’s Next Mindset Key To Being Successful Entrepreneur

By | from Seth Gold, In the News, Uncategorized

CBS Sports: My family and I own a pawnshop in Detroit called American Jewelry and Loan. This has given us the distinct opportunity to obtain some of the rarest and unique pieces of sports memorabilia on the market. On our podcast Gold Tone, we try and ask each guest about what they collect, so it was an instant match when we welcomed the CEO of Steiner Sports, Brandon Steiner who’s widely considered the King of Sports Memorabilia.

Steiner had some great business advice and talked with us about the importance of having a ‘What’s Next’ mindset. Steiner says, “In order to be busy and effective you gotta think less about what’s immediately in front of you, but more about what’s ahead for you

“Having a ‘what’s next’ mindset is key to being a successful entrepreneur,”

Read the full story at

Les & Seth Gold talk shop with Arthur KAde on Behind the Velvet Rope

Les and Seth Gold of “Hardcore Pawn” Share the Latest at American Jewelry and Loan

By | Business, Entertainment, from Les Gold, from Seth Gold
[via Behind the Velvet Rope with Arthur Kade] Father and son Les and Seth Gold run Detroit’s largest pawn shop and document their daily business on TruTV’s hit reality series Hardcore Pawn. Now, they sit down with Arthur Kade to discuss the latest news at American Jewelry and Loan, their riskiest deal, biggest mistake, thoughts on the presidential race and more.

Watch the video at!

Seth Gold of 'Hardcore Pawn' on Muhammad Ali autographs.

‘Hardcore Pawn’ Star ‘Everyone’s Trying to Sell Their Muhammad Ali Stuff’

By | Entertainment, from Seth Gold, In the News
[via] Got Muhammad Ali memorabilia in your house? Good.

Think the fact he died is gonna make your collection worth a fortune??? Think again.

We spoke to “Hardcore Pawn” star Seth Gold — who runs some of the most famous pawn shops in the county — and he says his stores have been bombarded with Ali stuff in the wake of his death.

Gold says everyone thinks their Ali stuff has rocketed in value — and they’re asking for insanely high prices.

Ali stuff is highly valued already — and there is a higher demand — but Gold says his death won’t double, triple or quadruple the prices on things like autographs, pictures, etc.



#GoldTone Podcast: NASCAR Champ Joey Logano

By | from Seth Gold, In the News

Here’s an excerpt of the latest blog post from where you can see behind-the-scenes photos as well:

I hope that you enjoy listening to my weekly podcast as much as we enjoy recording the episodes … Dan, Les, and of course our weekly guests always keep things interesting and of course we enjoy bringing various items from the pawnshop to appraise and talk about.

This week’s episode, I talk about a new passion of mine — NASCAR Racing. Despite being a huge sports fan, the first NASCAR race that my family ever attended was the 2013 Quicken Loans 400 when I drove the official pace car at Michigan International Speedway.

In this week’s episode, we welcome NASCAR Champion driver Joey Logano to talk about the sport and the amazing championship season that he’s currently experiencing. Will Dan be the next NASCAR newbie? I also brings a memento from an amazing experience that he and Les shared at a significant sporting event. Listen now at

Be sure to REVIEW the podcast on iTunes!

Seth Gold to Appear at Little Rock Area Pawnshop

By | from Seth Gold

iPawn is hosting the grand opening of their newest location on Military Road in Benton. This will be an open house with refreshments and a celebrity guest appearance by Seth Gold, of truTV’s Hard Core Pawn, and will take place Saturday, September 12th from 11:00am – 1:00pm.

iPawn is Arkansas’ premier pawn shop and has made it their goal to completely reinvent the pawn business in Central Arkansas. With a 110% loan guarantee, iPawn is more than just a pawn shop; it’s a one stop shop for affordable flat screen TVs, fine jewelry and watches, firearms, computers, and electronics.

Steve Landers, Jr., President and CEO of iPawn, said, “We’re excited to expand the iPawn family and to be serving more areas of Central Arkansas. Adding a location in Benton is a perfect fit, and we’re proud to provide our customers a new and better way of doing business in the pawn industry.”

Mike Willingham, Vice President and COO, said, “iPawn’s greatest priority is our customers. That’s why it was imperative to open a third location. Growth and expansion on our part means more variety, better service, and lower prices for you.”

The existing iPawn stores are currently located on Rodney Parham and Baseline Road, in Little Rock. The new store can be found at 1212 Military Road, in Benton.


Listen NOW: #GoldTone Podcast on

By | from Seth Gold, In the News

Click here to listen to Episode 1

(also available via iTunes)

Les Gold joins Seth and Dan in studio to explore pawnbroking. Listeners will learn the story behind the Gold’s family success–from Les’ first sale at age 7 to becoming some of the most recognized pawnbrokers in the world. Listeners will hear Les talking about his days growing up working in his grandfather’s shop, the iconic Sam’s Loan.

Fellow pawnbroker Nick Fulton of USA Pawn in Mississippi joins the conversation and shares insights about how the industry has changed thanks to shows like Hardcore Pawn.

As always, Seth brings some cool items from the shop and shares a story of splitting an unusual set of sports memorabilia (something he thought he’d never do) because of the customer who was making the purchase. See more great photos at!




By | from Seth Gold, In the News

COMING WEDNESDAY, July 8th on From business to sports to family, Gold Tone is a podcast that shares perspectives on a variety of topics from one of the world’s most highly recognized pawnbrokers, Seth Gold alongside Detroit native, Dan Leach. As the 2013 Pawnbroker of the Year and one of the stars of truTV’s top show Hardcore Pawn, Seth knows the ins-and-outs of the business world while Dan has hosted nationally syndicated shows on Sports Byline USA and SiriusXM.

Bringing Seth and Dan together with new guests every week, listeners can always expect lively, informative, and interactive conversations to keep them on their feet.  Visit for more information or tune in on the podcast platform.