Les visited Fox 2 Detroit with unique June gift ideas from the pawn shop.

Les Gold on Fox 2 Detroit with Gifts for Grads, Dads, And More!

By | Entertainment, from Les Gold, In the News

June is an exciting time! There’s a lot going on: Father’s Day, school graduations…and did you know June is one of the most popular months to “pop the question”?

If you’re running out of gift ideas, don’t fret- Les Gold can help!

Les stopped by Fox 2 News Detroit to appear on their morning news segment, “The Nine,” and share unique gift ideas for Dads, Grads, and more from Detroit’s biggest and baddest pawn shop, American Jewelry and Loan. Watch the video below:


Les & Seth Discuss Mobile Payment System & More On Fox 2 Detroit’s “The Nine”

By | Detroit Love, Entertainment, from Les Gold, from Seth Gold | No Comments

On Friday, May 10, Les and Seth Gold visited Fox 2 Detroit‘s “The Nine” morning news segment to share some of their favorite treasures and unique gift ideas from American Jewelry & Loan.

The Golds also discussed new digital payment systems that customers can utilize for a more convenient pawn experience.

Read more at Fox 2 Detroit.

Red Carpet Watch: Did Les Gold Correctly Forecast the Hottest Oscars Jewelry?

By | Entertainment, from Les Gold, Uncategorized

Last week, Les Gold appeared in local media with some remarkable pieces from the American Jewelry and Loan vault to preview some of the looks that he predicted we’d see on the Oscars Red Carpet.

Click HERE to see the clip and photos of some the pieces that Les shared. Then, compare his predictions with a look at the night’s hottest looks with photos from


ABC Detroit: Oscars-Ready Red Carpet Jewelry

By | Entertainment, from Les Gold, Uncategorized

Les stopped by WXYZ Detroit’s Broadcast House to talk with Alicia Smith about the 2017 Academy Awards and some of the jewelry trends that viewers can look for on the Red Carpet. Check out these pieces from the American Jewelry and Loan vault:




The world's naughtiest magicians visited American Jewelry & Loan.

US Tour: The Naked Magicians to Stop by American Jewelry and Loan

By | Entertainment

The national tour of The Naked Magicians ( hits the road in North America!  Starring two of Australia’s most famous magicians, the clever Mike Tyler and Christopher Wayne, The Naked Magicians combine magic and muscles with riotous laughs that take magic to a whole new level.

The show comes through Detroit at the Fillmore Theatre on February 16 and continues around the country through the end of April.  We were thrilled to learn that Christopher and Mike are fans of the show Hardcore Pawn, and are happy to announce that they’re planning to stop by our iconic Detroit store on Tuesday, February 14 at 11:00 am to share some insanely funny magic tricks for our crew and customers.

Learn more about their North American tour:

Grab tickets to their Detroit show:

Follow The Naked Magicians online:

Facebook @sleevesuppantsdown

Twitter @NakedMagicians

Instagram @thenakedmagicians.

India: Discovery brings new reality-drama series ‘Hardcore Pawn’

By | Entertainment

From the NPA Weekly Newsbrief:

Discovery’s new reality series Hardcore Pawn takes viewers into the crazy and dynamic world of American Jewelry and Loan, Detroit, USA’s largest pawn store, where a wide assortment of customers bring in everything from gold to old cars, from alligators to prosthetic limbs to exchange for cash.

Premiering August 29, Hardcore Pawn will air from Monday to Friday at 8 pm on Discovery.

Read the full story at Best Media Info.

Les & Seth Gold talk shop with Arthur KAde on Behind the Velvet Rope

Les and Seth Gold of “Hardcore Pawn” Share the Latest at American Jewelry and Loan

By | Business, Entertainment, from Les Gold, from Seth Gold
[via Behind the Velvet Rope with Arthur Kade] Father and son Les and Seth Gold run Detroit’s largest pawn shop and document their daily business on TruTV’s hit reality series Hardcore Pawn. Now, they sit down with Arthur Kade to discuss the latest news at American Jewelry and Loan, their riskiest deal, biggest mistake, thoughts on the presidential race and more.

Watch the video at!

Seth Gold of 'Hardcore Pawn' on Muhammad Ali autographs.

‘Hardcore Pawn’ Star ‘Everyone’s Trying to Sell Their Muhammad Ali Stuff’

By | Entertainment, from Seth Gold, In the News
[via] Got Muhammad Ali memorabilia in your house? Good.

Think the fact he died is gonna make your collection worth a fortune??? Think again.

We spoke to “Hardcore Pawn” star Seth Gold — who runs some of the most famous pawn shops in the county — and he says his stores have been bombarded with Ali stuff in the wake of his death.

Gold says everyone thinks their Ali stuff has rocketed in value — and they’re asking for insanely high prices.

Ali stuff is highly valued already — and there is a higher demand — but Gold says his death won’t double, triple or quadruple the prices on things like autographs, pictures, etc.