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Pawn Detroit

Improve your negotiation skills and get the best deal on big purchases

By | from Les Gold
I’ve spent my entire life as a pawnbroker, so negotiating is something that comes naturally to me. For many people, however, it can be an intimidating process

Studies by Harvard Business School suggest that women can be less likely to drive a hard bargain when negotiating on their behalf. And author Linda Babcock found that when it comes to negotiating, women can be 50 per cent less likely to speak up.

In my own experience, I find that women are just as capable at negotiating as their male counterparts, but if you find you’re more likely to shy away, there are three keys for you to remember to successfully negotiate any deal. Click here for the article at

#GoldTone Podcast: NASCAR Champ Joey Logano

By | from Seth Gold, In the News

Here’s an excerpt of the latest blog post from where you can see behind-the-scenes photos as well:

I hope that you enjoy listening to my weekly podcast as much as we enjoy recording the episodes … Dan, Les, and of course our weekly guests always keep things interesting and of course we enjoy bringing various items from the pawnshop to appraise and talk about.

This week’s episode, I talk about a new passion of mine — NASCAR Racing. Despite being a huge sports fan, the first NASCAR race that my family ever attended was the 2013 Quicken Loans 400 when I drove the official pace car at Michigan International Speedway.

In this week’s episode, we welcome NASCAR Champion driver Joey Logano to talk about the sport and the amazing championship season that he’s currently experiencing. Will Dan be the next NASCAR newbie? I also brings a memento from an amazing experience that he and Les shared at a significant sporting event. Listen now at

Be sure to REVIEW the podcast on iTunes!

Proud Sponsors: Jays Juniors 2015

By | In the News

Jay Towers in the Morning created Jay’s Juniors in 2014 as an opportunity to take families with chronic or terminally ill children on an all expense paid trip to Walt Disney World®.

This year, Les and Seth Gold are proud sponsors and invite you to read more at  Know a deserving family? Click HERE to download an application!

Seth Gold to Appear at Little Rock Area Pawnshop

By | from Seth Gold

iPawn is hosting the grand opening of their newest location on Military Road in Benton. This will be an open house with refreshments and a celebrity guest appearance by Seth Gold, of truTV’s Hard Core Pawn, and will take place Saturday, September 12th from 11:00am – 1:00pm.

iPawn is Arkansas’ premier pawn shop and has made it their goal to completely reinvent the pawn business in Central Arkansas. With a 110% loan guarantee, iPawn is more than just a pawn shop; it’s a one stop shop for affordable flat screen TVs, fine jewelry and watches, firearms, computers, and electronics.

Steve Landers, Jr., President and CEO of iPawn, said, “We’re excited to expand the iPawn family and to be serving more areas of Central Arkansas. Adding a location in Benton is a perfect fit, and we’re proud to provide our customers a new and better way of doing business in the pawn industry.”

Mike Willingham, Vice President and COO, said, “iPawn’s greatest priority is our customers. That’s why it was imperative to open a third location. Growth and expansion on our part means more variety, better service, and lower prices for you.”

The existing iPawn stores are currently located on Rodney Parham and Baseline Road, in Little Rock. The new store can be found at 1212 Military Road, in Benton.


Kevorkian Van Makes Headlines

By | Uncategorized

From the Detroit Free Press: “An aged Volkswagen van once owned by assisted suicide advocate Jack Kevorkian is up for sale at a Detroit pawn shop. American Jewelry and Loan owner Les Gold tells WJBK-TV that he thinks it will fetch about $40,000, even though the vehicle no longer runs. Kevorkian died in 2011 at age 83.

He sparked the national right-to-die debate with a homemade suicide machine that helped end the lives of about 130 ailing people. He helped people die in their homes, motels and in the back of the van that often transported bodies to hospital emergency rooms.”

Now, the fact that this iconic vehicle is for sale again has sparked a national interest, reflected in the media. Click on the links below for more information about this story:

Detroit Free Press
Deadline Detroit

Metro Times Detroit
Fox 2 News Detroit
The Detroit News

 Hear Les and Seth talking about the van, how it was acquired, and more awkward responses to it on Seth’s podcast.

Meet our ROSE Award Nominee

By | Detroit Love

American Jewelry and Loan is proud to be affiliated with the Detroit Metro Convention & Visitors Bureau. Twenty years ago, the DMCVB named its awards program that celebrates outstanding service in the hospitality industry after it: Recognition of Service Excellence (ROSE).

We recognize service excellence because hospitality is important business in metro Detroit. It attracts 14.2 million visitors annually. It has grown 60,000 jobs. It contributes nearly $6 billion to our tri-county economy every year. And visitors who have a fulfilling experience in metro Detroit, that includes outstanding hospitality, come back again and again. That’s worth celebrating.

Kirk Sadek

Kirk Sadek

This year, we are thrilled that one of our employees has been nominated for a ROSE Award. Kirk Sadek exemplifies strong customer service in every interaction. As an eCommerce associate for one of the most highly-visited websites in Metro Detroit, his professionalism in interactions reflects not only on our store but on Detroit as a city. Kirk is an exemplary worker and tremendous advocate for the city.

Click HERE to vote for Kirk.

Il Banco dei Pugni sbarca a Roma: tutti pazzi per Seth e Les

By | Uncategorized

 A Porta di Roma lo spettacolo “il Banco dei Pugni” con Seth e Les
„Sketch divertenti e poi spazio a foto e autografi. Lo spettacolo è un’esclusiva Porta di Roma sulla capitale“

[Via Roma Today] A Porta di Roma lo spettacolo “il Banco dei Pugni” con Seth e Les

“Il banco dei pugni” che tanto impazza in tv fa furore a Porta di Roma. Gli affari della famiglia Gold sono tra il passatempo più divertente del pubblico televisivo italiano.

Dopo il bagno di folla milanese di oltre seimila persone per la presentazione della nuova stagione televisiva e dopo aver letteralmente sbancato per il tour live di luglio [Potrebbe interessarti:] Seguici su Facebook:

Listen Now: #GoldTone Podcast Episode Two

By | In the News

Listen now at or via iTunes

Having your work day filmed for a reality show is a unique experience to which few people can relate. Ma’s Roadhouse star Rick Fairless of Strokers Bar in Dallas joins us to talk about the business of family business. While Dan fondly recalls his childhood summers, Seth poses some pointed questions to my dad about being the youngest kid sent to summer camp three years in a row.

As always, we bring some cool things from the shop including an item that Les describes as ‘priceless’ because of the recent event where it was given to him. See photos at Seth’s blog (

Please leave your review at iTunes!

Dates and Venues for July Italy Tour

By | In the News

Les and Seth are thrilled to return to Italy in July 2015! Check out these dates and venues for their return tour:
mercoledì 22 luglio, ore 19
giovedì 23 luglio
COCCINELLA disco bar
Villa Segni (Alghero) ore 01.00 (notte tra giovedì e venerdì)
venerdì 24 luglio, ore 01.30 (tra venerdì e sabato)
sabato 25 luglio
Pogliano Milanese (MI) ore 01.30 (notte tra sabato e domenica)
domenica 26 luglio
Acquapark- Garlasco (PV) ore 19.00