Monthly Archives

October 2016

Right About Money Blog–Go Figure: ‘Hardcore Pawn’ Shop Offers Financial Education

By | In the News, Latest posts, Uncategorized
[From Right About Money Blog]: Seth Gold has seen a lot of struggle. His family has been in the pawn shop business since the 1940s, and in the past six years the Golds have chronicled the buying and selling of peoples’ stuff at his American Jewelry and Loan on the TruTV reality show Hardcore Pawn. Beginning this week the family has one more thing to offer: lessons in credit management and other aspects of personal finance.

Gold’s Detroit pawn store is teaming with Junior Achievement of Michigan, Greenpath Financial Wellness and Operation HOPE to host a financial education seminar. This is a one-time event. But Gold expects they will repeat it in the future and maybe even turn into a regular feature. “The response to this idea has been outstanding so far, and I hope to continue doing what we’re doing,” Gold said. “This is really just the beginning.”

Pawn shops are part of an alternative financial world that includes payday lenders, as well as more shadowy credit operations. They are popular with the unbanked, whose ranks total 20 million adults in the U.S., according to the Federal Deposit Insurance Corp. The number is even higher–40 million–according to an estimate from Operation HOPE, which puts the number globally at 2.5 billion.

Read the full article at Right About Money Blog:





American Jewelry & Loan will hold a pre-Christmas Warehouse Clearance sale.

WAREHOUSE SALE: November 1-5

By | Business, from Staff

We’re cleaning out the warehouses of all THREE of our Metro Detroit stores as we get ready for the holidays! Our loss is your gain–come and take advantage of MASSIVE savings on game systems, televisions, electronics and sound equipment, fur coats, and more! TRIPLE Gold Bar savings on any clearance item for our loyal customers. Stop by Hazel Park, Detroit, or Pontiac!

Learn more at our Facebook page ‘Events’ tab!

Celebrating Crain’s 40 Under 40 Class of 2016

By | In the News

Crain’s Detroit Business celebrated the 25th anniversary of Crain’s 40 Under 40. Since 1991, Crain’s has gathered 40 of the community’s overachievers for a special salute. The winners have started companies, found success at a young age at established businesses and made nonprofits stronger. The event brought together the current class with colleagues, clients, family and friends to celebrate this achievement. See photos of the event at

We congratulate Seth Gold on being a member of the class of 2016!

American Jewelry & Loan hosts a financial literacy workshop for customers.

Financial literacy seminar helping people make smart money decisions

By | In the News

WXYZ: A financial literacy seminar taking place Tuesday is meant to help people understand how to make smart decisions about money.

You usually don’t go to a pawn shop to get a financial lesson, but American Jewelry and Loan is trying to help people better understand their money.

Seth Gold said, “People think it’s kind of weird that a pawn shop would host a financial literacy course. So the first reaction is kind of surprise.”

Read the full story at

DETROIT NEWS: ‘Hardcore Pawn’ shop to host financial literacy workshop

By | Uncategorized

From Detroit News:

Famed Detroit pawnshop American Jewelry and Loan is partnering with local organizations to hold a financial literacy workshop on Tuesday.

The workshop will teach attendees “good habits that build good lives,” said Margaret Trimer-Hartley, president and CEO of Junior Achievement of Michigan, which is one of the groups hosting the workshop.

“We’re trying to just raise awareness,” she said, and “we’re doing it at an earlier age.”

Trimer-Hartley said financial literacy can be taught through explaining investment strategies as simple as opening a savings or checking account.

According to surveys released Thursday from the Federal Deposit Insurance Corp., 7 percent of Americans did not have a bank account as of June 2015.

Without a bank account, households have to turn to check-cashing services and other non-traditional methods to make transactions most Americans see as routine, said Seth Gold, vice president of American Jewelry and Loan. Others often take loans that dive-bomb their credit scores because the terms of the loans aren’t often clear or easy to understand.

Read the full story at


Meet Les Gold in Plymouth, Indiana

By | In the News

Les Gold will visit P & N Pawnshop’s Plymouth, Indiana location on Friday, October 28th from 2 until 4pm. P & N Pawnshop is located at 1842 West Jefferson Street. This event is free and open to the public.

Later, Les will be a featured guest at a VIP Dinner event for supporters of United Way of Marshall County where Les will share his story with attendees as well as insights to his family’s business and lessons that he’s learned in nearly 40 years as a pawnbroker. The event will feature an auction and book signing.

Les is a third generation pawnbroker who works alongside his son Seth at American Jewelry and Loan, located in the heart of Detroit. Their store has been the subject of truTV’s top-rated show, Hardcore Pawn which has broken numerous audience records and averaged nearly three million weekly viewers in the US.

“I first met the owners of P&N Pawnshop at a professional event and now I’m really looking forward to meeting their customers” Les said. “They’re a great resource to the people of Plymouth.” Fans will have the opportunity to visit with him, take photos and grab an autograph while taking advantage of specials and discounts on merchandise at the store.

“When you do business with P&N Pawn, you’re doing more than just getting the cash that you need for your gold, jewelry, and other valuables, you’re also supporting a locally owned business and keeping that money in the community” said co-owner Sue Firebaugh.

Local residents are encouraged to RSVP at the Facebook event page or learn more at

RSVP to Financial Literacy for Alternative Lending Customers

By | Uncategorized

According to the FDIC, about 17 million Americans are unbanked and still another 51 million are unbanked. For these individuals, alternative lending outside of the traditional banking system is a reality of their financial life. Pawnbrokers are the original alternative lenders.  In recent years, however, it’s become a crowded space. This workshop invites alternative lending customers to learn more about their options and understanding their options when they need access to short-term cash. Thanks to our presenting partners, attendees will also learn more about breaking the cycle of debt, budgeting, and improving their credit scores. Attendance is free and refreshments will be provided, but seating is limited, so please RSVP below:

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    Seth Gold, vice-president of American Jewelr7 & Loan, named to Crain's Detroit 40 Under 40.

    Seth Gold Named to Crain’s 40 Under 40

    By | In the News
    [from Crain’s Detroit] Seth Gold did not always see his family’s past as his future. The vice president of American Jewelry and Loan and star of TV’s “Hardcore Pawn” said he was adamant that he would not be a pawnbroker. But at the end of college, where he was majoring in psychology, he had a change of heart.

    “I realized we help a lot of people. Going to the bank is not an option for everyone. There are 25 million people in the United States who don’t have bank accounts. We are a bank to those people,” said Gold, noting that 80 percent to 90 percent of customers are able to eventually come back for the merchandise they pawned.”

    Read the full article at

    Seth has chosen the Jalen Rose Academy as his designated charity–please donate today!