The Gold family, owners of American Jewelry and Loan and stars of the hit show Hardcore Pawn, invites fans and customers to their landmark Detroit store for a special holiday shopping event on Saturday, Dec. 13th from 11 a.m. to 2 p.m.
The Hardcore Holiday Event on 12/13/14 will feature a gold-buying event, door buster savings, giveaways, door prizes, and more, with proceeds supporting three area charities. Also, the film crew from truTV’s number one show, Hardcore Pawn, will be onsite taking in all the action and shoppers may have a chance to be included in an upcoming episode.
Proceeds from this first-ever holiday shopping event will support Detroit-based nonprofit organizations: Detroit Dog Rescue, Habitat for Humanity, and The Heat And Warmth Fund (THAW). For a minimum $30 donation to one of the charities, fans will be able to take a tour of the iconic store’s warehouse. A $10 donation allows shoppers to grab a personalized photo with the Gold family.
“We thought this would be another great way to say thank you to the community who has supported us for over 40 years,” said Les Gold, Owner of American Jewelry and Loan. “The City of Detroit is our home and we always appreciate the opportunity to give back. We truly hope our existing customers along with some new ones will come out and support the efforts on 12/13/14.”
Shoppers in need of extra holiday cash are invited to bring their unwanted or broken jewelry to the event where in-house experts will be on hand to exchange cash for gold, silver, and other estate items. American Jewelry and Loan will offer door buster savings on new and previously owned jewelry, electronics, household items and more. American Jewelry and Loan also offers in-store financing with immediate approval.
American Jewelry and Loan is located at 20450 Greenfield Road in Detroit. For more information, visit American Jewelry and Loan’s Facebook page.