Seth Gold is Vice-President of American Jewelry & Loan.

Seth is a fourth generation pawnbroker who was recently named to the Crain’s Detroit 40 Under 40 class of 2016. Reflecting on advice that he would give to himself at age 25, he said “Pause and reflect. Sometimes you push too hard and too fast and you miss the experience along the way. Take time to enjoy the process.”

Seth was also named the 2013 National Pawnbrokers Association Pawnbroker of the Year. Seth’s nomination stemmed from his tireless commitment to supporting the pawn industry, community outreach, bolstering the association’s charitable giving campaigns and fostering strong relationships with his community and local leaders.

“Seth Gold and the team at American Jewelry & Loan have forged new paths for the pawn industry with the media on a national level as well as within his own local community,” said Kevin Prochaska, president of the National Pawnbrokers Association. “Our industry has benefitted immensely from Seth’s dedication and hard work.”

He now serves as a member of their Board of Directors.

He learned the business from the inside-out and backed his knowledge with a degree from the University of Michigan and designations in diamond grading and colored gemstones from the Gemological Institute of America.

Stay up-to-date with Seth at his blog: or on his nationwide Gold Tone Podcast via the CBS platform.