Meet the Golds

American Jewelry and Loan is owned and operated by the Gold family. Les Gold is a third generation pawnbroker who grew up working in his grandfather’s pawn shop. Now, his adult children – Seth Gold and Ashley Gold, continue the tradition and run one of the largest and most highly recognizable pawn shops in the world.

Ashley Gold
Meet Ashley

Ashley Gold

Ashley Gold has been working with her father, Les Gold, at American Jewelry and Loan since she was a little girl. “I was always the one who came to store with my Dad,” she says.
Les Gold
Meet Les

Les Gold

Les Gold is the patriarch of the family behind American Jewelry & Loan in Detroit. In a quote from his autobiographical book of business wisdom, he says “I am lucky enough to have an unusual job.
Seth Gold
Meet Seth

Seth Gold

Seth Gold joined the business after his graduation from the University of Michigan. Although he had originally had ambitions of the medical field, it didn’t take him long to realize that the pawn business was indeed his passion.
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