Inside the CEO Mind at American Jewelry and Loan

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When making his first sale at 7 years old in his grandfather’s pawnshop, Les Gold could’ve never predicted that, alongside his son Seth with whom he operates American Jewelry and Loan, he would someday be one of the most widely-recognized family business owners in the world thanks to a television show, Hardcore Pawn, now shown in over 52 countries around the globe.
Attendees will hear stories of their amazing journey–told from the floor of their now-iconic Detroit store. The Detroit Regional Chamber invites you to come and take a trip inside the minds of this father-and-son team and how facing their fears has led to hardcore success.


Summer Clearance Sale June 15-17

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We’re clearing our shelves and marking down prices on some of our most popular items. Stop by for TREMENDOUS savings on jewelry, luxury handbags, computers, televisions, laptops, and more! Save 50%-75% off original prices.

For loyal customers, we’re also offering TRIPLE Gold Bar savings on non-clearance items. Stop by one of our THREE Metro Detroit stores: Hazel Park, Detroit, and Pontiac!

Financial Literacy for Alternative Lending Consumers: Pontiac

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American Jewelry & Loan was proud to host a successful Financial Literacy Course at their Pontiac store. AJL founder and president Les Gold moderated a panel of financial experts that included representatives from Junior Achievement, Operation Hope, and Greenpath Financial WellnessAttendees were treated to an expert overview of many topics related to personal finance, including what information is considered when determining your credit score, ways to build and maintain that score, as well as various alternative lending options they might consider.

“It’s very important to be well informed on personal finance matters,” said Gold. “Thanks to our partners, everyone who attended our financial literacy course is aware of the different options available to them and can begin making smart decisions about managing their money.”


Les and Seth Gold Deliver Keynote Address to Midwest Pawn Convention

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In addition to a seminar on operational excellence for family-owned businesses, Les and Seth shared their secret to success with pawnbrokers from all over the country at the 2017 Midwest Pawnbrokers Convention held May 5-7 in Nashville, Tennessee.

American Jewelry & Loan's Financial Literacy Seminar

April is Financial Literacy Month: Resources from Greenpath Financial Wellness

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April is Financial Literacy Month and American Jewelry and Loan is proud to partner with Junior Achievement, Operation Hope, and Greenpath Financial Wellness, to offer Financial Literacy workshops for our customers. Learn more about upcoming events HERE.

From our partners at Greenpath Financial Wellness, here are five quick tips to help you on the path to financial wellness this year.

1. Open a separate savings account to force yourself to build an emergency savings fund. Make it separate from your main financial institution, with no ATM card, so you will be forced to go into a branch to withdraw money.

2. Educate yourself. Check out some books on personal finance or subscribe to a magazine or personal finance blog.*

3. Pull your credit score and report. A good way to start the year is to find out exactly where you stand financially. Download your credit report (one free each year from each of the three main reporting bureaus) at

4. Plan ahead. Get in the habit each night of preparing for the next day: Packing lunches, prepping breakfast and dinner.  That way you will not be tempted to buy convenience food on the run, because you are rushed.

5. Unsubscribe. Remove the temptation of impulse buying online by unsubscribing from retail email.  This can take some time, but, ultimately, you will save time and money by not being bombarded with emails “deals”, tempting you to buy.

Read the full article at 

Click HERE to RSVP for our Financial Literacy Workshop in Pontiac!


RSVP to Financial Literacy for Alternative Lending Customers

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This workshop invites alternative lending customers to learn more about their options and understanding their options when they need access to short-term cash. Thanks to our presenting partners, attendees will also learn more about breaking the cycle of debt, budgeting, and improving their credit scores.

Tuesday, May 16


American Jewelry and Loan Pontiac

546 N Telegraph Road

Pontiac, MI  48341


Attendance is free and refreshments will be provided, but seating is limited, so please RSVP below:

Your Name (required)

Your Email (required)


Your Message

Speaker Spotlight: Lisa Crawford — Entrepreneurship Oakland Master Class

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We’re thrilled to welcome some of the most dynamic and successful entrepreneurs in the region to the panel for our Entrepreneurship Oakland Master Class.

Lisa Crawford, co-founder of Studio 8 Fitness, will be sharing insights about social media marketing for small business and building a business from the ground up. Lisa Started Studio 8 Fitness with her partner and best friend in January 2015. Within 30 days of opening the studio, it was a profitable business. Within 6 months of being opened, they had tripled the revenue and client base and have moved into a new studio that is triple the square footage of their original space. Lisa bases her quick success to social media marketing, referral based business and executing creative ways to have customer engagement that makes repeat business a sure thing.

Studio 8 Fitness is a group fitness studio specializing in Yoga, Zumba, Barre, Cardio Tone, POUND, and Floor & Core classes.

Studio 8 provides a safe, supportive environment for all ages and fitness levels. This studio is your “one stop shop” for fitness. Clients can experience a wide variety of classes that will keep their fitness routines exciting, challenging and beneficial for a total body workout.

Lisa and her business partner, Donna,  are thrilled to have a place for their students to come and experience a great workout, while at the same time creating friendships and a sense of community. They have successfully built a space that is about their students – a place where people feel comfortable to be themselves and challenge themselves with new fitness goals.






Crain’s Detroit: ‘Hardcore Pawn’ stars, Pontiac chamber to hold entrepreneurship workshop

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Click HERE to read the article at Crain’s Detroit:

The Pontiac Regional Chamber and American Jewelry and Loan have teamed up to host a three-week entrepreneurship workshop beginning March 14.

The Entrepreneurship Oakland-Master Class series will be hosted by American Jewelry and Loan founder and president Les Gold and vice president Seth Gold, both stars in truTV’s reality show “Hardcore Pawn.” The show is based on the pawnshop’s Detroit location. The three-week program will offer advice on the best practices and strategies to run a business.

Seth Gold said the workshop will feature local entrepreneurs who will provide wisdom on their successes, failures, and secrets to success.

The list of panelists include:

  • Vladimir Gendelman, CEO of Keego harbor-based Company Folders Inc.
  • Matthew Farrell, CEO and co-founder of Bingham Farms-based CORE Partners
  • Todd Palmer, president and founder of Troy-based Diversified Industrial Staffing
  • Lisa Crawford-Palmer, vice president of Diversified Industrial Staffing
  • Wesley Mathews, CEO and co-founder of West Bloomfield-based High Level Marketing LLC
  • Rob Cote, CEO of Clarkston-based Security Vitals

Seth Gold said many people living in the suburbs have been inspired by the various developments springing up in Detroit.

“We know it’s intimidating to start a business and there are things people might be unfamiliar with,” he said. “So we want this panel to engage with the Pontiac community and help grow their ideas into something tangible. People are excited about the region and we want to be a part of that and help it grow.”

The three-week workshop will cover business topics such as business planning, market research and accounting and banking. Participants who compete the program will receive a certificate of completion and an individual membership to the Pontiac Regional Chamber.

“This series is a helpful learning opportunity for start-up businesses and beginning entrepreneurs in Pontiac,” Pontiac Mayor Deirdre Waterman said in a statement. “Economic indicators prove that small businesses account for over 50 percent of the growth of the city’s economic development.”

The entrepreneurship seminar will be held at American Jewelry and Loan Pontiac at 546 N. Telegraph Road and will cost $185 per attendee. The three-part series will be held from 8-9:30 a.m. March 14, 21, and 28.

To register or learn more about the program, visit

Originally posted at

Speaker Spotlight: Matthew Farrell — Entrepreneurship Oakland Master Class

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We’re thrilled to welcome some of the most dynamic and successful entrepreneurs in the region to the panel for our Entrepreneurship Oakland Master Class.

Matthew J. Farrell is the originator and co-founder of CORE Partners, LLC and currently serves as the CEO for the company. In addition, to his transactional services, Matt is involved overseeing the brokerage staff and oversight of 7.4 million square feet of commercial product. Prior to CORE, Matt was a Vice President with Friedman Real Estate Group, Inc. which he joined in 2002, and quickly distinguished himself as a leading professional in Southeastern Michigan representing nearly 4.2 million square feet owned by the largest list of institutional owners Michigan had to offer. Matt also served a term with Grubb & Ellis for nearly three years prior and serviced many local and national users.

Matt’s credibility is confirmed by twelve consecutive years as a top producer in Southeastern Michigan’s office market by outperforming the competition nearly two to one for total square footage transacted. Matt takes pride in an incredible work ethic and the skill to use today’s most advanced tools to facilitate real estate business. It is not unlike Matt to diligently work through CAD file alterations, creatively find a solution to budgetary constraints and go beyond the call of duty to service clients towards a common goal. In addition to being a strong Leasing specialist Matt has been continually recognized for his Investment representation and credited by CoStar as a POWER BROKER in both categories for 2004 through present. In addition, Matt was selected the 2009 Broker of the Year by the Commercial Board of Realtors®–Michigan and made the list of Crain’s Detroit 2009 Top 40 Under 40. Matt will often express to clients that it is his job to maximize the clients yield, whether through finding the right deal or helping to reduce cost, Matt is always trying to challenge the way business is done and often unveils unexpected value through his service.

Specializing in office, hi-tech and investment properties, Matt has an established track record and a proven ability to work through more complex real estate transactions that may involve environmental risk, difficult value assessment, lease vs. buy analysis, new lease structuring, or executing and negotiating tax free exchanges. Matt has done work on behalf of some of the area’s largest developers and corporations, including, but not limited to, Liberty Property Trust, RSM Development and Management, Crow Holdings, Broadway Partners, Morgan Stanley, SL Green, The Gale Company, DRA Advisors, Kirco, REDICO, Larson Realty Group, The Surnow Company, UBS Paine Webber, Northwestern Mutual, Stuart Frankel Development Company to name a few.

Although many would recognize Matt’s notable accomplishments and performance as a portfolio representative it actually only comprises approximately 25% of his typical annual performance. 75% of his career focus is being a “value added provider” to many Tenants, companies and corporations that consider Matt their corporate representative for all Real Estate related matters.

A Michigan native and 1999 graduate of Michigan State University, Matt resides with his wife Jessica, son Quinn, and daughters Camryn and Sylvie in Clarkston, MI.

Matt serves or is accredited with:

  • Served on board for Commercial Board of Realtor (CBOR) from 2004 to 2014 and President for 2010
  • Board Member for EO (“Entrepreneur Organization”) and Detroit President for 2015 – 2016
  • Member of Oakland County Business Roundtable Obsolete Properties Committee Chair
  • Is Board Member for the Better Business Bureau (BBB) for the State of Michigan
  • Crains Detroit Business & Oakland County’s 40 Under 40 Award Recipient
  • Accredited with the Certified Commercial Investment Member Designation (CCIM)
  • Has been recognized for top State honors in transaction volume for Michigan’s commercial office sectorand investment sales sector.