Speaker Spotlight: Lisa Crawford — Entrepreneurship Oakland Master Class

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We’re thrilled to welcome some of the most dynamic and successful entrepreneurs in the region to the panel for our Entrepreneurship Oakland Master Class.

Lisa Crawford, co-founder of Studio 8 Fitness, will be sharing insights about social media marketing for small business and building a business from the ground up. Lisa Started Studio 8 Fitness with her partner and best friend in January 2015. Within 30 days of opening the studio, it was a profitable business. Within 6 months of being opened, they had tripled the revenue and client base and have moved into a new studio that is triple the square footage of their original space. Lisa bases her quick success to social media marketing, referral based business and executing creative ways to have customer engagement that makes repeat business a sure thing.

Studio 8 Fitness is a group fitness studio specializing in Yoga, Zumba, Barre, Cardio Tone, POUND, and Floor & Core classes.

Studio 8 provides a safe, supportive environment for all ages and fitness levels. This studio is your “one stop shop” for fitness. Clients can experience a wide variety of classes that will keep their fitness routines exciting, challenging and beneficial for a total body workout.

Lisa and her business partner, Donna,  are thrilled to have a place for their students to come and experience a great workout, while at the same time creating friendships and a sense of community. They have successfully built a space that is about their students – a place where people feel comfortable to be themselves and challenge themselves with new fitness goals.






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Crain’s Detroit: ‘Hardcore Pawn’ stars, Pontiac chamber to hold entrepreneurship workshop

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Click HERE to read the article at Crain’s Detroit:

The Pontiac Regional Chamber and American Jewelry and Loan have teamed up to host a three-week entrepreneurship workshop beginning March 14.

The Entrepreneurship Oakland-Master Class series will be hosted by American Jewelry and Loan founder and president Les Gold and vice president Seth Gold, both stars in truTV’s reality show “Hardcore Pawn.” The show is based on the pawnshop’s Detroit location. The three-week program will offer advice on the best practices and strategies to run a business.

Seth Gold said the workshop will feature local entrepreneurs who will provide wisdom on their successes, failures, and secrets to success.

The list of panelists include:

  • Vladimir Gendelman, CEO of Keego harbor-based Company Folders Inc.
  • Matthew Farrell, CEO and co-founder of Bingham Farms-based CORE Partners
  • Todd Palmer, president and founder of Troy-based Diversified Industrial Staffing
  • Lisa Crawford-Palmer, vice president of Diversified Industrial Staffing
  • Wesley Mathews, CEO and co-founder of West Bloomfield-based High Level Marketing LLC
  • Rob Cote, CEO of Clarkston-based Security Vitals

Seth Gold said many people living in the suburbs have been inspired by the various developments springing up in Detroit.

“We know it’s intimidating to start a business and there are things people might be unfamiliar with,” he said. “So we want this panel to engage with the Pontiac community and help grow their ideas into something tangible. People are excited about the region and we want to be a part of that and help it grow.”

The three-week workshop will cover business topics such as business planning, market research and accounting and banking. Participants who compete the program will receive a certificate of completion and an individual membership to the Pontiac Regional Chamber.

“This series is a helpful learning opportunity for start-up businesses and beginning entrepreneurs in Pontiac,” Pontiac Mayor Deirdre Waterman said in a statement. “Economic indicators prove that small businesses account for over 50 percent of the growth of the city’s economic development.”

The entrepreneurship seminar will be held at American Jewelry and Loan Pontiac at 546 N. Telegraph Road and will cost $185 per attendee. The three-part series will be held from 8-9:30 a.m. March 14, 21, and 28.

To register or learn more about the program, visit

Originally posted at

Speaker Spotlight: Wesley Mathews — Entrepreneurship Oakland Master Class

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wes-mathewsThe panelists on our upcoming Entrepreneurship Oakland Master Class are truly a remarkable group! Meet Wesley Mathews, who will share insights on Accounting and Banking Basics as well as eCommerce and Digital Marketing.

Wesley drives the vision and strategy at High Level Marketing.  He is a sales driven CEO that has scaled HLM from an idea to over 40 employees and 5M in revenue. Wes can be described as a scrappy entrepreneur, a strong leader with tremendous vision and great humility. Click HERE to visit their website.

Wesley currently sits on the Board for EO Detroit. Outside of business he enjoys spending time with his wife and 4 boys – whether it’s golfing, fishing, hockey, or just lounging around.





Emma Stone in diamond linear drop earrings

Photo by David Fisher/REX

Red Carpet Watch: Did Les Gold Correctly Forecast the Hottest Oscars Jewelry?

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Last week, Les Gold appeared in local media with some remarkable pieces from the American Jewelry and Loan vault to preview some of the looks that he predicted we’d see on the Oscars Red Carpet.

Click HERE to see the clip and photos of some the pieces that Les shared. Then, compare his predictions with a look at the night’s hottest looks with photos from



ABC Detroit: Oscars-Ready Red Carpet Jewelry

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Les stopped by WXYZ Detroit’s Broadcast House to talk with Alicia Smith about the 2017 Academy Awards and some of the jewelry trends that viewers can look for on the Red Carpet. Check out these pieces from the American Jewelry and Loan vault:





Celebrate Red Carpet Season

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American Jewelry and Loan has one of the most extensive collections of fine jewelry in Metro Detroit — all at a FRACTION of the retail price. We’re the region’s source for GIA Certified diamonds, custom jewelry, estate pieces, luxury watches, and more.

Get the looks that you LOVE from this season’s Red Carpet at prices you will ADORE. Ask about our lifetime warranty on fine jewelry and easy payment terms including financing.


Les Gold to Appear on Food Network’s CHOPPED Season Finale

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Food Network’s hit show ‘Chopped’ is hosting a holiday party with four stars of reality television: Les Gold (Hardcore Pawn), Claudia Jordan (The Real Housewives of Atlanta), Jenni Pulos (Flipping Out) and Karina Smirnoff (Dancing With the Stars). In the first round, the larger-than-life celebs must use an edible wreath and festively-shaped bread. In the second round, the judges are surprised to hear that one of the competitors has never eaten a common green veggie found in the basket. Finally, marshmallow men and holiday cocktails make for a celebratory, unpredictable dessert round.img_0476

Read more at:

or via Detroit News



Right About Money Blog–Go Figure: ‘Hardcore Pawn’ Shop Offers Financial Education

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[From Right About Money Blog]: Seth Gold has seen a lot of struggle. His family has been in the pawn shop business since the 1940s, and in the past six years the Golds have chronicled the buying and selling of peoples’ stuff at his American Jewelry and Loan on the TruTV reality show Hardcore Pawn. Beginning this week the family has one more thing to offer: lessons in credit management and other aspects of personal finance.

Gold’s Detroit pawn store is teaming with Junior Achievement of Michigan, Greenpath Financial Wellness and Operation HOPE to host a financial education seminar. This is a one-time event. But Gold expects they will repeat it in the future and maybe even turn into a regular feature. “The response to this idea has been outstanding so far, and I hope to continue doing what we’re doing,” Gold said. “This is really just the beginning.”

Pawn shops are part of an alternative financial world that includes payday lenders, as well as more shadowy credit operations. They are popular with the unbanked, whose ranks total 20 million adults in the U.S., according to the Federal Deposit Insurance Corp. The number is even higher–40 million–according to an estimate from Operation HOPE, which puts the number globally at 2.5 billion.

Read the full article at Right About Money Blog: