from Staff

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Entrepreneurship Oakland: Master Class

By | Business, from Staff | No Comments


Click HERE to register.

This three-week course is targeted for entrepreneurs and business leaders who are ready to get seriously successful in their business. These conversations, moderated by American Jewelry and Loan’s own Les and Seth Gold, will allow some of the most successful entrepreneurs in the region.  Participants are sure to leave with actionable strategies for taking their organization to the next level.

Course fee of $185 includes all materials, a certificate of completion, refreshments, and an individual membership in the Pontiac Regional Chamber. All proceeds benefit the Pontiac Regional Chamber.

Three Tuesdays in March: March 14, 21, 28th
American Jewelry and Loan Pontiac
546 N Telegraph Rd, Pontiac, MI 48341
COST: $185 per person
Includes: Attendance at all three sessions, materials, certificate of completion, refreshments, and a FREE Individual membership in the Pontiac Regional Chamber

Negotiating for Entrepreneurs
Business Planning Basics
Untangling the Red Tape
Networking Best Practices

How to Conduct Market Research
FREE Community Resources for Business Owners
Finding the funding
Legal & Financial Considerations
Marketing, Advertising, and PR

Accounting and banking basics
eCommerce and Digital Marketing
Business Wisdom from a Pawnbroker
Commitment to Community

Presented in conjunction with the Pontiac Regional Chamber.











Les and Seth Gold to Deliver Keynote at Pawn Convention

By | from Staff, In the News | No Comments

JUST ANNOUNCED: Les and Seth Gold will deliver the Keynote Address at the 2017 Midwest Pawnbrokers Convention in Franklin, Tennessee. “So much has happened since Les and Seth delivered the keynote address at the 2016 convention, we’ve asked them to come back and take a look back at one of pawnbroking’s most memorable years. Join them as they share the one thing that they say is the secret to their family’s success.”



Winning Futures: Les Gold to serve as celebrity auctioneer

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Please Join Les Gold at our 9th Annual Corks & Forks Fundraiser February 25th at The Townsend Hotel. Guests will sample wines by Woodberry Wine, enjoy an elegant dinner, and live entertainment.

VIP tickets are sold out! General tickets are $175 and available at

Must be 21 or older to attend

Semi-formal attire (suits, knee-length or floor-length dresses)

To learn more about the event and to purchase tickets visit

To learn more about Winning Futures visit



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Santa Claus is coming to Pontiac, Michigan! This special evening begins on Friday, December 9th at Elizabeth Lake Urgent Care in Waterford, Michigan at 5 pm where Santa will greet families and children with candy canes. Then, around 6:30, he’ll make a special stop at American Jewelry and Loan’s Pontiac location to pick up donated items which he’ll then deliver to Oakland Hope at 73 Summit Drive in Pontiac.

“We’ve been collecting items including paper goods, toiletries, and diapers to donate to Oakland Hope and we’re excited that Santa will deliver them for us,” said Les Gold, owner of the iconic pawnshop “he’s probably the only guy busier than me at this time of year.”

“We have made a significant investment into Pontiac, and we’re thrilled to meet fellow business owners like the team from Elizabeth Lake Urgent Care and of course community partners like Oakland Hope,” added Seth Gold “giving back to the community is important to our family, our employees, and our business.”

Both American Jewelry and Loan and Elizabeth Lake Urgent Care have been collecting items to benefit Oakland Hope. “The need in this area is great, particularly at this time of year,” said Norma Okonski, Executive Director. “We look forward to Santa’s special visit and look forward to this opportunity to welcome the community to our new facility.”



Cash in YOUR Closet!

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Every day, American Jewelry and Loan helps metro Detroiters get the cash they need for their unwanted gold, jewelry, or other valuables. Still, not everyone is familiar with how a pawnshop works.

Therefore, we’ll be hosting a ‘Cash in Your Closet’ event on Saturday, November 19th so that new customers can bring their items in to our experts for assessment. Consignment can take weeks and selling online can be a hassle — stop by one of our THREE Metro Detroit stores to get the cash you need to fund your holiday shopping list!




WAREHOUSE SALE: November 1-5

By | Business, from Staff | No Comments

We’re cleaning out the warehouses of all THREE of our Metro Detroit stores as we get ready for the holidays! Our loss is your gain–come and take advantage of MASSIVE savings on game systems, televisions, electronics and sound equipment, fur coats, and more! TRIPLE Gold Bar savings on any clearance item for our loyal customers. Stop by Hazel Park, Detroit, or Pontiac!

Learn more at our Facebook page ‘Events’ tab!

American Jewelry and Loan Gradient 4-color Logo

Join our team

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American Jewelry and Loan is experiencing unprecedented growth and has openings in key positions for our three Metro Detroit locations. Interested candidates can submit resumes to [email protected]



SALES ASSOCIATES (click HERE to learn more)

TECHNOLOGY ASSOCIATE (click HERE to learn more)




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Welcome Dream Cruisers!

By | Detroit Love, from Staff | No Comments

from Seth’s blog: Every year, Detroit rolls out the red carpet for muscle car enthusiasts from all over the world to attend the Woodward Dream Cruise.

Most people know that my dad and I love cars (I talked about my taste in cars with Motor Trend and one of Les’ restorations was featured in Car and Driver). But one of our favorite parts of the Woodward Dream Cruise is the opportunity to meet new customers from all over the world.

In town for the Woodward Dream Cruise? Stop by, we’d love to see you — Welcome to Detroit! [Read more at]


Les and Seth Gold Attend National Pawnbroker’s Convention

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As they do each year, Les and Seth Gold traveled to the annual convention and tradeshow of the pawnbroking industry, Pawn Expo, July 12-14, 2016.

Among the many highlights was  the selection of Greg Engstrom, founder of Ameripawn in Valparaiso, IN, as the recipient of the 2016 Pawnbroker of the Year Award. Other award recipients are listed at the NPA website.

While in town, Les stopped by the Morning Blend to talk about trends in the pawnbroking industry as well as American Jewelry and Loan’s workforce diversity program which employs individuals with autism via Power to the Grid. Click below to watch the video via MSN:




Detroit's Biggest & Baddest Pawn Shop, American Jewelry & Loan, is located in the heart of 8 Mile.

We’re Hiring: Walk-in Interviews

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About American Jewelry and Loan: American Jewelry and Loan sets the industry standard by providing the best pawnbroking experience to anyone that connects with us. We value team members who are: able to think fast on their feet, passionate, hard-working, and proactive. This is a fast-paced workplace which has been the subject of a highly successful television show. This makes it one of the most recognized businesses in the world. But despite its visibility, American Jewelry and Loan still operates like other family-owned businesses every single day.

Currently hiring for positions including:

Sales – Ability to provide top notch customer service while meeting the client’s and company’s needs. Able to work in a fast paced, competitive environment while promoting the company’s mission, vision, and values every day. Current product knowledge with electronics, tools, collectibles, etc. is a plus.

Loans – Able to work in a fast paced environment while providing top notch customer service, meeting customer’s needs, and securing items for the company. Current knowledge of electronics, tools, collectibles, etc is a plus. Ability to resolve conflict by creating a win-win situation.

Jewelry Loans – Able to work in a fast paced environment, while providing top notch customer service, meeting customer’s needs and securing items for the company. Willingness to learn while supporting all management initiatives and providing assistance to peers. Looking for detailed individuals that can multi- task and work with others.

Jewelry Sales – Able to work in a fast paced, dynamic environment that provides countless opportunities for multi-tasking. A basic understanding of jewelry and its properties is a plus. Willing to work in a rewarding, competitive atmosphere while promoting the company’s mission.

Warehouse – Able to work in a fast paced environment, that demands detail and top notch customer service. Able to lift 30lbs and stand for long periods of time. Ability to support management, assist peers, and drive the company’s mission.