Detroit Love

American Jewelry and Loan Celebrates 40th Anniversary By Supporting Junior Achievement’s Young Entrepreneurs

By | Business, Detroit Love, In the News

In 1978, American Jewelry and Loan opened as Metro Detroit’s first suburban pawnshop. The 1,500 square foot location in Oak Park, Michigan was an offshoot of Sam’s Loan, a pawnshop at the corner of Wabash and Michigan Avenue where Les Gold grew up working for his grandfather. The move would change the trajectory of his life in ways he couldn’t have imagined while working alongside his “Popsie” as a youngster.

To celebrate its 40th anniversary, American Jewelry and Loan, now with three stores including its iconic 50,000 sq.ft. Detroit location, Gold is partnering with Junior Achievement of Southeastern Michigan (JA), and its JA Company program to ensure young entrepreneurs in Southeastern Michigan are able to fund their own dream businesses.

The Gold Bank, gifted by American Jewelry and Loan, but controlled and administered by JA, will be the source for low-interest small business loans for students involved in the JA Company program, which teaches entrepreneurship to high school students.

“The hardest part of getting a business off the ground is finding start-up capital,” said Les Gold, Owner, American Jewelry and Loan. “With the Gold Bank, I am pleased that these young entrepreneurs will have one more option to find resources to build their companies and their futures,” Gold added.

Junior Achievement of Southeastern Michigan is the youth arm of economic development in the region.  The volunteer-driven non-profit, founded in Detroit in 1949, will teach 60,000 students in 10 counties the “business of life”—financial literacy, entrepreneurship, and work-readiness including career exposure and soft skills.

High school students involved in the JA Company program throughout Southeastern Michigan will be eligible for a loan from the Gold Bank.  They must demonstrate the value and viability of their start-up during a “Shark Tank” style presentation to a panel of business leaders, including Les and his son Seth Gold. Students will be responsible for paying back the loans they obtain from the Gold Bank, with low interest, in the same semester in which they borrow it, thus ensuring the success of the program for years to come.

“The Gold Bank solves the problem every start-up business has—where to get money to launch a business,” said Margaret Trimer-Hartley, President of JA of Southeastern Michigan.  “Our JA Company students will learn just how small business loans work in the real world,” added Trimer-Hartley.



Inside the CEO Mind at American Jewelry & Loan

Inside the CEO Mind

By | Business, Detroit Love

On September 19, 2017, business leaders from across the region gathered at American Jewelry and Loan’s Detroit store for a sold-out event Inside the CEO Mind hosted by the Detroit Regional Chamber. Les and Seth Gold shared stories from their unique journey and how facing their fears has led to hardcore success. Learn more about upcoming Chamber events at


Seth Gold Named to DBusiness Magazine’s List: 30 in Their 30’s

By | Business, Detroit Love, In the News

DBusiness magazine has named 30 of Detroit’s most dynamic business leaders to their annual 30 in Their Thirties list.
American Jewelry and Loan is proud to announce that Seth Gold is a member of the class of 2017.


Join Seth alongside his father at their iconic Detroit store on Tuesday, September 19th at Inside the CEO Mind hosted by Detroit Regional Chamber.

Detroit Regional Chamber Hosts Event at American Jewelry and Loan

By | Business, Detroit Love

Detroit Regional Chamber will host an upcoming session of Inside the CEO Mind at American Jewelry and Loan. Les Gold and Seth Gold will share their unique perspectives as successful business owners and reality television stars while providing insight into the unique perspective of multi-generation business owners.

This don’t-miss event is being held on Tuesday, Sept. 19. The Golds will discuss their journey and insights on how their company separates themselves from competitors by being Detroit’s go-to pawn shop for more than four decades.

Seating for this event is limited and expected to sell out — hurry to register or learn more at

Big Brothers Big Sisters Event Raises $125,000

By | Detroit Love, In the News, Lifestyle

On Friday, June 16th, Big Brothers Big Sisters hosted The Great Big Auction, presented by Hour Detroit, the number one city magazine in the country; hosted by Chuck Bennett, style guru and lifestyle columnist for the Detroit News; and, Rick Hampson, President, Citizens Bank in Michigan. Les Gold served as the Celebrity Auctioneer.

During the event, guests bid on once-in-a-lifetime, experiential auction packages secured by the auction warriors.  To learn more about their mission, visit

Financial Literacy for Alternative Lending Consumers: Pontiac

By | Detroit Love, In the News, Uncategorized | No Comments

American Jewelry & Loan was proud to host a successful Financial Literacy Course at their Pontiac store. AJL founder and president Les Gold moderated a panel of financial experts that included representatives from Junior Achievement, Operation Hope, and Greenpath Financial WellnessAttendees were treated to an expert overview of many topics related to personal finance, including what information is considered when determining your credit score, ways to build and maintain that score, as well as various alternative lending options they might consider.

“It’s very important to be well informed on personal finance matters,” said Gold. “Thanks to our partners, everyone who attended our financial literacy course is aware of the different options available to them and can begin making smart decisions about managing their money.”