Winning Futures: Les Gold to serve as celebrity auctioneer

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Please Join Les Gold at our 9th Annual Corks & Forks Fundraiser February 25th at The Townsend Hotel. Guests will sample wines by Woodberry Wine, enjoy an elegant dinner, and live entertainment.

VIP tickets are sold out! General tickets are $175 and available at

Must be 21 or older to attend

Semi-formal attire (suits, knee-length or floor-length dresses)

To learn more about the event and to purchase tickets visit

To learn more about Winning Futures visit


Detroit Metro Convention and Visitors Bureau: How to Spend a Day in Wayne County

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from the Visit Detroit blog:

What’s the attraction(s)?
You’ll find metro Detroit’s most popular tourism attraction, The Henry Ford, located in Wayne County—Dearborn, to be exact. The Henry Ford consists of the expansive Henry Ford Museum, The Henry Ford Giant Screen Experience, the outdoor Greenfield Village (open seasonally April through December) and the Ford Rouge Factory Tour. Visitors come from all over the world to tour the museum and village, which bring 300 years of American history and innovation to life. A tour of the Ford Rouge Factory, where the Ford F-150 pickup truck is produced, offers a glimpse of American auto manufacturing in action. These attractions on their own can easily fill your whole day. But wait, there’s more…

The Arab American National Museum marked its 10th anniversary in 2016. A new 4,700 square foot addition was a great way to celebrate. This is the only museum in the United States that tells the story and celebrates the contributions of Arab Americans.

Eat It Up
Speaking of Arab American contributions, you’ll find some of the most authentic and delicious Middle Eastern cuisine around in restaurants and bakeries along Dearborn’s Warren Avenue. Detroit’s landmark Dakota Inn Rathskeller has been serving up German fare with a side of entertainment for more than 80 years. And Giovanni’s Ristorante, a Detroit staple for Italian food since 1968, is worth the trip for house made pasta and fresh seafood in an intimate atmosphere.

Shop Around
Fun and unique places to shop in Wayne County include The Glass Academy, a working artist studio that sells both functional glassware and glass sculptures. Reality TV fans may want to visit American Jewelry and Loan, the setting of “Hardcore Pawn.” Michigan’s only IKEA store is located in Canton. And Fairlane Town Center in Dearborn is a large shopping mall full of national retailers.

Read the full article at the Visit Detroit blog!




Celebrate Red Carpet Season

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American Jewelry and Loan has one of the most extensive collections of fine jewelry in Metro Detroit — all at a FRACTION of the retail price. We’re the region’s source for GIA Certified diamonds, custom jewelry, estate pieces, luxury watches, and more.

Get the looks that you LOVE from this season’s Red Carpet at prices you will ADORE. Ask about our lifetime warranty on fine jewelry and easy payment terms including financing.



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Santa Claus is coming to Pontiac, Michigan! This special evening begins on Friday, December 9th at Elizabeth Lake Urgent Care in Waterford, Michigan at 5 pm where Santa will greet families and children with candy canes. Then, around 6:30, he’ll make a special stop at American Jewelry and Loan’s Pontiac location to pick up donated items which he’ll then deliver to Oakland Hope at 73 Summit Drive in Pontiac.

“We’ve been collecting items including paper goods, toiletries, and diapers to donate to Oakland Hope and we’re excited that Santa will deliver them for us,” said Les Gold, owner of the iconic pawnshop “he’s probably the only guy busier than me at this time of year.”

“We have made a significant investment into Pontiac, and we’re thrilled to meet fellow business owners like the team from Elizabeth Lake Urgent Care and of course community partners like Oakland Hope,” added Seth Gold “giving back to the community is important to our family, our employees, and our business.”

Both American Jewelry and Loan and Elizabeth Lake Urgent Care have been collecting items to benefit Oakland Hope. “The need in this area is great, particularly at this time of year,” said Norma Okonski, Executive Director. “We look forward to Santa’s special visit and look forward to this opportunity to welcome the community to our new facility.”



Understanding Pawnshops–from the Inside Out

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Pawnbroking is one of the world’s oldest business models, dating back to ancient times.  Television shows like the one based on our Detroit pawnshop, American Jewelry, and Loan, have helped to raise consumer awareness of the industry which makes us very proud. For all of the positive light, however, there still exists a lot of confusion about what a pawnshop truly does.

We work, therefore, to educate consumers about pawn loans. Pawn loans are non-recourse collateral loans. We recently partnered with three nationwide nonprofit organizations who help many of the unbanked or underbanked customers that pawnshops often serve: Operation Hope, Greenpath Financial Wellness, and Junior Achievement. We hosted a workshop that was designed to inform our customers about their lending options and connect them with resources that could make a positive difference in their lives. We believe that everyone has the right to make informed choices when they need quick access to cash.

We are often asked about how pawnshops determine the value of merchandise that’s brought in. Recently, we’ve seen some very misleading information in the press that talks about the disparity of values from one pawnshop to the next. It’s time to set the record straight, so we’ve consulted with some of our pawnbroking peers from all over the country and asked them to weigh in on just how the value of an item that a customer brings to a pawnshop is determined.

“It is imperative that we see the item in person to ensure condition and proper valuations for both parties involved,” says Brad Blaylock from Marble Falls, Texas. At his store, Best Little Pawn Shop, he notes that they never suggest shopping valuations from store to store by electronic means or without taking the item with you as that will frequently end in disappointment when the pawn shop finally does see it in person. “Another reason for valuation differences may be simply demographics. “We may be able to value a farm implement significantly higher than a competitor  20 miles away in a larger city. Valuations can vary drastically within our state of Texas, many times just from one town to the other.”

Third generation pawnbroker Taylor Packwood adds “It is very apparent that many of our customers are in stressful situations, and for many of them, we are their first stop for help. We follow the Golden Rule with every customer” noting that while customers want the highest value for their item, his staff is careful not to over-loan which can lead to higher default rates. Nationally, the average redemption rate is 80% or higher.

At Iowa’s Allied Pawn, Jamie Smith notes that his team “Always qualifies the customer first” before looking into market value. “We always look for creative solutions we try to avoid saying ‘no.'”  Kim Foster, whose family operates six locations of Uncle Dan’s Pawnshop in the Dallas area, concurs noting that they always cite numerous sources when arriving at a value for an item.

Cliff Zlotnik captures the personal nature of the business “When we believe the customer is strongly attached to an item and wishes to try and redeem it, we offer to either loan or buy the item at the same price.” At Sparklez Jewelry and Loan, he says, “We don’t want them to have to sell an item and endure undue stress just to get a little more money.”

Pawnbroking is a complex collateral lending model with a history as long as civilization itself, and a promising future. Like most pawnbrokers, we always welcome the opportunity to help curious customers learn more about the work that we love. Learn more at our website or drop by your local pawnshop today!


American Jewelry and Loan–Celebrate the Season of Giving

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American Jewelry and Loan is committed to the communities we serve. As you may know, we have a proud history of supporting community partners in the cities where our stores are located, including the Jalen Rose Leadership Academy.

At our Hazel Park location, we’re collecting NEW hats, gloves, mittens, and other winter gear for Hazel Park Schools.

At our Pontiac location, we are collecting new unopened personal hygiene products such as shampoo, baby wipes, soap, etc. to benefit Oakland Hope.

We’ll be collecting these items throughout the holiday season and beyond. Your contribution can be dropped off during our regular business hours, Monday – Saturday 9:30am until 6pm.